You may not know it yet, but if you joined a Meetup in January, you broke a record. We recently announced that people joined a Meetup over one million times in January.
When people see this graph they immediately ask what caused the jump. So we figured we’d share what we’ve learned.
1: Unleash the network
Meetup is a thriving ecosystem comprising millions of members across a vast range of groups who collectively RSVP millions of times a month. We call it the Meetup Graph, since your Meetup group memberships tell a robust story of who you are, as well as connect you to so many others who eventually become part of your story.
After investing in tools and functionality within the group for years, we placed some bets on network discovery and the results came back big. All of our recent experiments surface the interconnectedness of the network.
2. Build on existing behavior, don’t create new ones
Through years of systematically observing how people navigate the site, we've learned the not-super-shocking truth that people really want to see... people (and what Meetups they are in). Member profile pages are one of the most visited spots on the site, but scoping these out used to require clicking back and forth across several pages.
In June, we introduced a better way to explore people in Meetups by pulling some of the most interesting information forward into a member widget. This little guy makes browsing Meetups way more engaging and has the added benefit of helping members find new groups that would be perfect for them. We can now promote an action we want people to take (joining Meetups) by better serving a behavior we see them already doing.
3. Death to dead ends
Call it flow, chi, or UX, but don’t ever call it a dead end. Users should always have fun/engaging/purposeful stuff to do on your site. If they take an action and are faced with the equivalent of the dark alleyway, they’ll turn around or leave completely.
We rethought all the flows on Meetup and ensured that the “last step” was actually something else they could be excited about. People RSVP to Meetups millions of times a month. Now we make it easier for you to discover other Meetups and people to connect with each time you RSVP. If something catches your eye, you could easily wind up RSVPing yet again.
We launch every weekday here at Meetup. These are just a few of the experiments that led up to January. February was big too, with over 2 million RSVPs in one month. Who knows which new milestone we’ll hit next, but we have a pretty good idea of how we’re going to get there.